Creating Meaningful Fan Experiences

My name is Paul Todkill. I'm a Marketer, Brand, and Social Media Specialist. For the last seven years, I've been expanding my skills in the games industry, working with publishers like Riot Games, Activision, Tencent, Supercell, and more. I’ve managed various global Marketing and Social teams, developing compelling campaigns and overseeing content creation and distribution. I helped manage some of the biggest brands in competitive gaming, directing marketing efforts for DreamHack’s North American festivals. I also worked as the Global Marketing Lead for the Snapdragon Pro Series—the world’s largest multi-game mobile esports competition.

I've had the amazing opportunity to work with brands like AT&T, Qualcomm, Samsung, Monster, and more—creating bespoke activations both online and in person. This event experience really helped solidify the fan connection: There is nothing like seeing your audience interact with the brand in real-time and knowing you made a lasting impression. At my core, I’m a creative. From writing dynamic copy to overseeing content creation, I’m always looking for new and innovative ways to connect to fans and tell the story of the product. I also have extensive experience in data collection and analytics, combining quantitative and qualitative reporting to fully capture the scope and success of various campaigns.

When I'm not working, you can find me making music, reading, or painting miniatures. I'm also a mentor for Women in Games International, helping to provide esports education and training for folks in marginalized communities.